What is Precious Oud?Updated 9 months ago

Precious Oud refers to the high-quality resin obtained from the Aquilaria tree. This tree produces a dark, aromatic resin known as oud or agarwood, highly prized in perfumery and often called "liquid gold" due to its rarity and high cost.

Luxury fragrance brands use the term "Precious Oud" to describe their oud-based perfumes, renowned for their rich, complex, and long-lasting scents. These perfumes often blend oud with other exotic ingredients to create a unique and sophisticated fragrance experience.

Oud is highly valued in many cultures, especially in the Middle East, where it has been used for centuries in perfumery, traditional medicine, and religious ceremonies. The labour-intensive process of harvesting and producing oud contributes to its high value and esteemed status in the world of luxury fragrances.